Atrium Health Wake Forest Baptist Opens New Medical Office Building at Friendly Center in Greensboro

July 24, 2024

Atrium Health Wake Forest Baptist Opens New Medical Office Building at Friendly Center in Greensboro.Atrium Health Wake Forest Baptist is opening a new medical office building at Friendly Center in Greensboro. 

Atrium Health Wake Forest Baptist Medical Plaza Friendly Center is located at 3120 Northline Ave. in Greensboro, and will open to patients Monday, July 29. 

Services include family medicine, imaging and urgent care. The urgent care will have extended evening and weekend hours and will accommodate all ages, including newborns. Health care providers trained in pediatrics are on-site to care for children. 

Atrium Health Wake Forest Baptist opened its first Greensboro practice in 2006 and now has more than 30 primary, specialty and urgent care practices in the city. The health system recently opened Atrium Health Wake Forest Baptist Urgent Care New Garden, which offers care for adults and children of all ages, with extended evening and weekend hours and on-site pediatric health care providers; Atrium Health Wake Forest Baptist Family Medicine Irving Park; and earlier this week, Atrium Health Wake Forest Baptist Pediatrics Northwest

“Atrium Health Wake Forest Baptist served more than 140,000 patients from Greensboro last year and the opening of this location in Friendly Center is a huge step forward in our commitment to growing in Greensboro and providing more choices in health care,” said Dr. David Zaas, president of Atrium Health Wake Forest Baptist. “Friendly Center has a long history as a favorite retail area in Greensboro. Our presence here will be a great convenience to those who live and work in this part of Greensboro and will help us even better meet the growing health care needs.”

With imaging in the same location as urgent care and family medicine, patients can receive quicker and more convenient services closer to home. 
If more specialized care is needed, patients have seamless access to the network of specialists across the Atrium Health Wake Forest Baptist system. Family medicine and imaging appointments can be made by calling the practices directly or by scheduling at WakeHealth.edu/FriendlyCenter or through the MyAtriumHealth patient portal.

Media contacts:  

Jenna Kurzyna, jkurzyna@wakehealth.edu; Joe McCloskey, jmcclosk@wakehealth.edu