WINSTON-SALEM, N.C., March 9, 2026 — Atrium Health Wake Forest Baptist today announced that Adia Ross, M.D., M.H.A., has been named president of Atrium Health Wake Forest Baptist High Point Medical Center, effective March 22, 2026.
As president, Dr. Ross will provide overall strategic direction and leadership at High Point Medical Center, ensuring operational and financial performance and excellence in safety, quality and patient care. She will drive workforce engagement and strengthen relationships across the High Point community.
She will also lead continued growth across Guilford County, expanding specialty clinical services, education programs and community partnerships that enhance access to high-quality care.
Dr. Ross joined High Point Medical Center in September 2025 as chief medical officer. In that time, she has led measurable improvements in quality, safety and patient experience. She has also increased neurosurgery volume and improved operating room efficiency.
“Dr. Ross brings a powerful combination of clinical excellence, operational insight and proven leadership,” said David Zaas, M.D., M.B.A., chief executive officer and president of Atrium Health Wake Forest Baptist. “Her ability to drive meaningful results while building strong, collaborative teams will position us for long term success in High Point and accelerate our growth across Guilford County.”
Dr. Ross is a hospitalist and holds the faculty appointment of associate professor of internal medicine at Wake Forest University School of Medicine.
She succeeds Dr. Jim Hoekstra, who will retire at the end of the month after 22 years with Wake Forest Baptist.
Prior to joining Wake Forest Baptist, Dr. Ross served as chief medical officer at Duke Regional Hospital and associate professor of medicine at Duke University School of Medicine.