WINSTON-SALEM, N.C. – Steven R. Feldman, M.D., Ph.D., a dermatologist at Wake Forest University Baptist Medical Center, recently delivered the Clarence S. Livingood Lectureship at the American Academy of Dermatology’s 64th Annual Meeting in San Francisco, Calif. This prestigious lectureship was established in 1993.
Feldman presented a lecture, “Looking Beyond the Borders of Our Own Specialties,” which addressed the importance of perception and its impact on the physician-patient relationship. “Patients’ impressions of their health care providers and the quality of care they receive from them are colored by their entire experience in the office,” said Feldman. “Therefore, managing perceptions is very important.”
Feldman also discussed how perception of the medical community can affect the outcomes of patient care and how perception affects relationships between medical specialties.
“Dermatologists rarely see patients whose skin disease was effectively managed by a non-dermatologist. Similarly, our colleagues in other specialties rarely see our successes,” stated Feldman.
Feldman, a professor of dermatology, pathology and public health sciences at Wake Forest University School of Medicine, directs the Center for Dermatology Research, a health services research center whose mission is to improve the care of patients with skin disease.
Feldman donated the honorarium that accompanies the Livingood Lectureship to the ongoing capital campaign of the National Psoriasis Foundation in recognition of its patient education activities and support of the specialty of dermatology. Galderma Laboratories matched Feldman’s gift by donating to the National Psoriasis Foundation.
Feldman’s chief clinical interest is psoriasis. He has served on the medical board of the National Psoriasis Foundation, and directs the foundation’s chief residents’ meeting on psoriasis treatment. Feldman served as chair of the academy’s Workgroup to Develop Regional Psoriasis Therapies Courses and received a presidential citation from the academy in 2005 for this work.
Feldman serves as the editor of the Journal of Dermatological Treatment and is an editorial board member of the Journal of the American Academy of Dermatology and the Dermatology Online Journal. Feldman is the author of several books, book chapters and more than 250 journal articles. He also created the online patient satisfaction survey service DrScore.com.
He earned his medical degree at Duke University, and completed his post-graduate training in dermatology at North Carolina Memorial Hospital in Chapel Hill.
Headquartered in Schaumburg, Ill., the American Academy of Dermatology, founded in 1938, is the largest, most influential, and most representative of all dermatologic associations.
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Media Contacts: author, email address, Lisa Long, lclong@wfubmc.edu, Shannon Koontz, shkoontz@wfubmc.edu, or Karen Richardson, krchrdsn@wfubmc.edu, at (336) 716-4587.
Wake Forest University Baptist Medical Center is an academic health system comprised of North Carolina Baptist Hospital and Wake Forest University Health Sciences, which operates the university’s School of Medicine. The system comprises 1,187 acute care, psychiatric, rehabilitation and long-term care beds and is consistently ranked as one of “America’s Best Hospitals” by U.S. News & World Report.